Birkenstock
Birkenstock 1774 is the brand’s exclusive, high-end line that celebrates its heritage while pushing creative boundaries through design collaborations.
Named after the year Birkenstock was founded, 1774 represents a fusion of traditional craftsmanship and contemporary design. The line brings together Birkenstock’s expertise in shoemaking—particularly its signature anatomically shaped footbed—with contributions from designers, brands, and creatives who reinterpret classic styles in new ways.
Each product is made in Germany using premium, often natural materials, and undergoes strict quality testing to maintain the brand’s standards of durability and comfort.
What sets 1774 apart is its focus on creative collaboration and luxury positioning. Designs are reimagined with unique colors, fabrics, and finishes that reflect the identity of each collaborator, while still being rooted in Birkenstock’s functional DNA.
The line is also supported by a Paris-based creative hub, which connects the brand with global talent and keeps it relevant in both fashion and design culture.